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I have generally favored the signpost analogy for navigation. I wander into a supermarket and hunt for the indications to uncover what I need. Your website isn't any various. A consumer lands on your internet site and has to uncover where they have to go during the fastest attainable time. They then have to have a signpost to receive them there.
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Make sure that critical information is well discoverable, comprehensible and sits in the general construction of the site in a means that makes sense.
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